We create user personas to build exceptional products. By understanding your persona, empathizing with them, and understanding their goals, motivations, pain points, and needs, we can ensure that our product has a solid value proposition and solves a real problem as efficiently as possible.

You should know your personas and preferences with all the information we’ve given you. You should know what they want and don’t want. Start putting these into paper, and start associating different functionalities of the product with the corresponding persona.

So, creating personas is just one small step for product building, so there’s a more significant part of this scheme that we haven’t seen yet.

Creating a persona is just a tiny step when creating a software product. With your personas, you’ll understand the problem and a set of possible solutions to that problem.

Many processes would tell you how to continue building your product, such as Design Thinking, Design Sprint, Product Development Process, etc. However, the reality is that it doesn’t matter if you’re using one of these processes or the other. Maybe you’re not even using a process at all. Having your personas is the first step to start understanding the specifications and requirements that your product will have.

Go ahead and start ideating those functionalities. For example, maybe you have a persona that always wears gloves when they are out on the street, so you need to consider this to adapt to your screen’s sensitivity.

It’s time to start defining the product based on the necessities and perceptions of your future users!